A leading brand in the beauty industry, was founded with the mission of empowering everyone to express their personality through makeup. The brand is committed to sharing the Art of Italian Beauty with people worldwide by creating, designing, and innovating high-quality beauty products that help individuals express themselves.
With over 1,200 stores in 70 countries, a strong digital presence featuring 26 directly managed eCommerce sites, and multiple marketplaces worldwide, KIKO MILANO stands as a key player in the industry.
Negli ultimi 15 mesi, KIKO Milano ha intrapreso una trasformazione tecnologica di grande impatto, con l’adozione di una nuova piattaforma eCommerce unificata. L’obiettivo principale era ottimizzare la gestione dei dati tra i canali online e retail, abilitare una logistica multicanale efficiente e assicurare la continuità delle campagne digitali durante la transizione alla nuova piattaforma.
The key challenges included:
This transformation has enabled KIKO Milano to strengthen its position as market leader, offering a more integrated and personalised experience to its customers.
In a highly challenging project environment involving multiple internal and external stakeholders, KIKO MILANO selected Highstreet.io as its technology partner to ensure the continuity of digital campaigns and the seamless flow of product information. The implemented solution enabled KIKO MILANO to:
This collaboration has enabled more agile and accurate information management, contributing to the success of digital campaigns and consistency of user experience across all channels.
The adoption of the new platform has delivered tangible results in terms of efficiency and performance:
“Highstreet.io ha giocato un ruolo cruciale nel nostro percorso di trasformazione digitale, permettendoci di compiere un importante passo avanti. Grazie a questa collaborazione, abbiamo adottato con successo un nuovo sistema eCommerce, garantendo coerenza e precisione nei nostri dati di prodotto. Questa partnership ha messo in evidenza l’importanza di lavorare con esperti nella gestione e ottimizzazione dei feed di prodotto, consentendoci di concentrarci sulla crescita del nostro business.”
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