Auditing & Monitoring
Continuous control and monitoring for consistently high-performing feeds
Cosa include l'auditing & monitoring dei feed
In Highstreet.io, l’auditing & monitoring dei feed di prodotto è una fase strategica, non un optional.
Verifica dati essenziali
Accurate category mapping
Controllo dati errati o mancanti
Revisione qualità dei media
Analisi cataloghi complessi
Analisi approfondita e monitoraggio proattivo
Riusciamo ad individuare errori, inefficienze e opportunità di ottimizzazione
Dopo la fase di audit, attiviamo un monitoraggio automatizzato con alert su errori, disapprovazioni e anomalie.
Gli errori più comuni
Feed errors or disapprovals in Google Merchant Center or Bing
Variations in price, availability, or images
Changes in platform requirements
Come interveniamo
Suggesting SEO-friendly titles, persuasive descriptions, and enhanced images.
A/B tests for product titles and content, with performance monitoring.
Verification of marketplace regulations (e.g., mandatory attributes, tax overrides, product conditions).
Tools and Method
We use a combination of:
Feed audit tool (XML/CSV validator, data quality, duplicates, missing attributes).
Real-time monitoring dashboards for feed & channel performance.
Actionable weekly or monthly reports, with trends, alerts, and to-dos.
Chi beneficia dell’Auditing & Monitoring
Who is it for:
Retailers and brands managing dynamic pricing and inventory
B2B companies with complex product catalogs and high data requirements.
Agencies and eCommerce teams running multi-channel advertising and feeds
Results and Benefits
Reduce errors and disapprovals
Increase traffic and conversions
Reduce advertising costs thanks to optimized feeds
Improve platform compliance
Enable faster, data-driven decisions
Case Studies
